Descubre Group creates Meliá Hotels International’s “Checkin TV” channel for its premium brands

The channel is broadcast in ME by Meliá, Meliá and Gran Meliá hotels with news and updates from the hotels themselves and the Company.

Descubre Group, a pioneering company in corporate digital content and creator of the “Descubre TV” thematic channels, has been appointed by Meliá Hotels International to create and manage the contents of the “Checkin TV” channel in hotels of its Premium brands ME by Meliá, Meliá and Gran Meliá.

Guests can view news, services and promotions from the hotel itself, as well as from other establishments of the same brand, in the rooms and common areas while waiting to be served, which contributes to a greater knowledge and involvement of the customer with the hotel, the brand and the Meliá Hotels International chain.

The chain’s assignment includes the creation and management of corporate content and the broadcasting of the Descubre TV tourism channels, which show guests the experiences that can be enjoyed in each destination in several languages (DescubreMadrid, DiscoverMadrid). At the moment, the corporate channel is broadcast in hotels in Barcelona, Madrid, Mallorca, the Canary Islands and Marbella. It is planned to be implemented in hotels in other national and international destinations.

According to Iván Rodríguez de Azero, managing partner of Descubre Group, “the audiovisual channel has become an indispensable support for establishments, as it directly influences greater communication with the client and a greater capacity to generate income”.

According to “Sara Ranghi”, Global Customer Experience Director, “With this channel we have not only improved the guest experience in our hotels by proposing plans in the destinations where they are, or by keeping them updated on services and news about the hotel or the group, but we also strengthen the link with our brands and the company”.