The Canary Islands-based company specialises in corporate channels, a growing medium that increases sales and improves brand communication.
Descubre Group, a pioneer in corporate digital channels, has been chosen by BP to create and manage the audiovisual communications of its service stations in the Canary Islands.
The company, of Canary Island origin, remotely manages the content of the screens located in BP establishments in the islands, so that customers, while waiting to be served, can see the latest news, promotions and offers in force at that moment. The content not only entertains and improves the customer experience during their visit, but also enhances the BP brand image.
The agreement reached between the two companies includes the creation of content adapted to BP’s corporate image and its remote management in almost 50 service stations, so that it can be updated almost in real time, according to the needs of each service station.