Room Mate Hotels chooses Descubre Group to manage audiovisual communication in its Madrid hotels

The Canary Islands-based company specializes in corporate channels and is the creator of the DescubreTV tourism channels.

Descubre Group, a pioneer in corporate digital content and creator of the thematic channels “DescubreTV”, has been chosen by Room Mate Hotels, a design hotel chain founded and chaired by Kike Sarasola, to manage audiovisual communications with its customers in the chain’s establishments in Madrid.
The clients of Room Mate Alicia, Room Mate Laura, Room Mate Mario and Room Mate Oscar hotels can see in their own rooms or in the common areas while waiting to be served, promotions and news of the hotel and the chain, which reinforce the company’s image and increase the link with its customers.
The agreement reached between the two companies includes the creation of corporate content for the chain and the broadcasting of the Descubre Madrid TV channels, which show the experiences that can be enjoyed in the Spanish capital in Spanish and English.
For Iván Rodríguez de Azero, managing partner of Descubre Group, “the audiovisual channel has become an indispensable support in establishments and points of sale, as it directly influences greater communication with the customer and a greater capacity to generate revenue”.
According to Yeyo Ballesteros, Head of Communications at Room Mate Hotels, “With this channel we aim to improve the customer experience in our hotels in Madrid, proposing plans to do in the city, and strengthen their bond with our brand, informing them about hotel services and news of the chain “.

Descubre Group is the creator of channels for corporations such as Meliá Hotels International, Barceló, L’Oréal, Cajasiete or BP, for whom they manage the audiovisual communication in their own establishments. It is also the creator of the tourist channels “Descubre TV”, exclusive for hotels, which are broadcasted in destinations such as the Canary Islands, Madrid or Barcelona.